The track, produced by Tainy, Albert Hype, Jota Rosa and NEON16, premiered alongside a music video directed by Los Pérez (Tania Verduzco and Adrián Pérez). The visual finds Gomez in a mythical house surrounded by magical visuals, where she steps into rooms representative of her evolution. Toward the end of the video, the words “Baila Conmigo” emerge, hinting at a potential second Spanish single.
Earlier Thursday, Gomez confirmed she was dropping a Spanish song, releasing the cover art for “De Una Vez.” She then retweeted her 2011 tweet where she had teased Spanish music was coming. “I think it will be worth the wait,” she added.
“De Una Vez,” released via Interscope Records and UMG, drops just a few days after zealous fans started speculating on social media that she’d drop Spanish-language music soon after several murals promoting new music were spotted across Mexico. “Mexican Selenator took a picture with a painted wall in Sayulita, Mexico,” the fan page Selena Gomez Worldwide tweeted.
The song is the singer’s second Spanish-language track. She released “Un Año Sin Lluvia” in 2010.