The Weeknd ‘Save Your Tears’
The world’s leading music video network announces video of the year
The Weeknd’s “Save Your Tears” saw 615M global views
The US Top Ten welcomed multiple newcomers for 2021 to the list such as Lil Nas X, Olivia Rodrigo and Polo G
The Global Top Ten list featuring a diverse list of artists of multiple genres, languages and locations, including Karol G, Justin Bieber and J Balvin
NEW YORK, NY (December 13, 2021) – Vevo, the world’s leading music video network, today released part two of its annual year-end look back on music video viewership, highlighting the top music videos of the year globally and in the US.
Both worldwide and in the US, The Weeknd’s “Save Your Tears” tops the list with 615M views globally, and 102.9M views in the US. Released at the top of the year, “Save Your Tears” popularity was fueled by The Weeknd’s massively successful Superbowl performance, a slew of Billboard Music Awards, Juno Awards and BRIT Awards wins and more, resulting in a standout year for the star.
In Vevo’s Global Top Ten Videos list, the #2 slot is “EL MAKINON” by Latin powerhouses Karol G and Mariah Angeliq with 556M views. The Black Eyed Peas and Shakira’s hit, “Girl Like Me,” is #3 at 519M views, and Justin Bieber’s “Peaches” featuring Daniel Caesar and Giveon with 442M views at #4. Lil Nas X’s “MONTERO (Call Me By Your Name)” with 402M views takes 5th place.
In the US, The Weeknd is followed closely by Lil Baby’s “On Me.” Lil Baby is Vevo’s most-viewed artist of this past year (770 million views).
Vevo’s US Top Viewed Videos chart is filled with first timers to the list, including Lil Nas X, Olivia Rodrigo, Polo G and Coi Leray with Lil Durk. Newcomer Olivia Rodrigo took two slots in the US chart, with both “drivers license” (79.9M) and “good 4 u” (64.8M) taking the 6th and 7th spots respectively. In data published by Vevo last week, it was found that Rodrigo has grown her total video catalog viewership 8x to 357 million total views in the U.S. in 2021, after breaking into the mainstream with her debut album, SOUR.
“Every year, we really look forward to publishing our Most Viewed Videos of 2021. As the global music video destination for artists of all genres and career stages, it’s really exciting to see which videos resonated at scale and made an impact this year with our audience. The Weeknd has had a standout year, topping our Global and US charts with “Save your tears.” The must-watch video is a perfect example of Abel’s creativity as he pushes boundaries and made something truly groundbreaking for his fans.
From established names like Lil Baby and Karol G, to the next generation of stars like Lil Nas X and Olivia Rodrigo, we have seen artists push the boundaries of creativity and storytelling and our audiences have consumed these across a range of screens across our network.”
“Additionally, Vevo had the opportunity to collaborate closely with a number of these top charting artists for our originals, creating some additional great visual content which was enjoyed and viewed in high volumes throughout the year.” said JP Evangelista, SVP of Content, Programming and Marketing, Vevo.
The full list of both US and Global top ten videos can be found below.
US Top Ten Videos By Views
The Weeknd ‘Save Your Tears’ – 102.9M views
Lil Baby ‘On Me’ – 94.0M views
Lil Nas X ‘MONTERO (Call Me By Your Name)’ – 91.3M views
Polo G ‘Rapstar’ – 86.9M views
DJ Khaled ft. Lil Baby, Lil Durk ‘EVERY CHANCE I GET’ – 80.0M views
Olivia Rodrigo ‘drivers license’ – 79.9M views
Olivia Rodrigo ‘good 4 u’ – 64.8M views
Doja Cat ft. SZA ‘Kiss Me More’ – 63.2M views
Coi Leray ft. Lil Durk ‘No More Parties [Remix]’ – 60.8M views
Justin Bieber ft. Daniel Caesar, Giveon ‘Peaches’ – 59.7M views
Global Top Ten Videos By Views
The Weeknd ‘Save Your Tears’ – 615M views
KAROL G, Mariah Angeliq ‘EL MAKINON’ – 556M views
Black Eyed Peas, Shakira ‘GIRL LIKE ME’ – 519M views
Justin Bieber ft. Daniel Caesar, Giveon ‘Peaches’ – 442M views
Lil Nas X ‘MONTERO (Call Me By Your Name)’ – 402M views
J Balvin, Maria Becerra ‘Qué Más Pues?’ – 384M views
The Kid LAROI, Justin Bieber ‘STAY’ – 371M views
Sebastián Yatra, Myke Towers ‘Pareja de Año’ – 334M views
KAROL G, Anuel AA, J Balvin ‘LOCATION’ – 331M views
Olivia Rodrigo ‘drivers license’ – 325M views
(Source: Vevo Internal Analytics, Global and US 12/1/20-12/1/21 views.)
This content was originally published here.