Chart topping act The Lovely Eggs are heading for Northwich this weekend, July 15 and 16, in a celebration of independent music at Barons Quay.
The Lovely Eggs hit number one in 2020 when their single “This Decision”, was top of the physical singles charts, which incorporates sales of CDs and vinyl. The band later went on to work with Iggy Pop on the song “I Moron”.
The “Rare Vitamin Diversion Festival” is a full weekend of independent and alternative music run by the people behind the Salty Dog pub and a local record label.
Chris Mundie owns the Salty Dog music venue in Northwich and is running the festival in collaboration with Jason Davies of Rare Vitamin record label.
He said: “With the label, Rare Vitamin being independent and being linked to the pub we thought we’d do something that celebrates new music and alternative underground music.
“The Lovely Eggs had a number one record. They pretty much sold out the Manchester Ritz this year. They’ve got a DIY approach to everything they don’t use booking agents don’t use agents in general.
“They are the real deal the way they want to do things big venues normally charge bands for merchandise You’re paying 30 quid for a T shirt because the venue’s banging 30 per cent on top of the actual price. And The Lovely Eggs actually said ‘No, that’s not really fair, to the people coming to the gig.’
“And this was just really cool. A lot of bands say there’s nothing they can do because they want to play the big venues. They can do something about it, because they are the band who is playing, every contract is a negotiable contract.
“It was really refreshing to see The Lovely Eggs saying, ‘No this is our thing that we’re doing. We’re gonna do it on our terms.’
“Just the way they operate really is completely DIY completely independent. It’s kind of proved that you can you can do it a different way.
“The people who are very enthusiastic will come to the festival so we are expecting anywhere from five to 500 people.”
This content was originally published here.